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VideoSuccess Story: Strengthening Business Continuity Across a Global Advertising Organization
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The Client
The client is a leading global advertising company that operates a diverse portfolio of traditional and digital advertising assets across the U.S. and international markets. Its complex operating model spans corporate functions, regional markets, digital operations and technology platforms. The company’s scale, geographic footprint and reliance on interconnected processes make operational resilience critical to maintaining service continuity, meeting contractual obligations and protecting its brand and stakeholders.
The Challenge
The client sought to formalize and mature its business continuity capabilities across the enterprise. While many departments had institutional knowledge and informal recovery practices, documentation was inconsistent and fragmented. Leadership needed a coordinated, enterprise-wide business continuity program that aligned critical business processes, supporting systems and disaster recovery considerations.
In addition, the company required a clear, customer-facing executive summary to demonstrate continuity preparedness to external stakeholders. Without a standardized approach, the organization faced risks related to prolonged outages, single points of failure, unclear recovery priorities and limited visibility into application and vendor dependencies during disruptive events.
The Process
Weaver worked closely with the client to facilitate and document department-level business continuity plans using a structured, phased approach:
- Planning and assessment: The engagement began with planning and reviewing existing business impact analyses, application inventories and disaster recovery documentation.
- Template design: Our team developed and piloted a standardized continuity template with select departments to refine the approach.
- Department planning: We conducted interviews and walkthroughs with business, technology and risk leaders to complete plans for priority departments, identifying critical processes, recovery time considerations, personnel dependencies, vendors and fallback procedures.
- Alignment with IT recovery: Our team aligned department plans with application criticality tiers and IT disaster recovery documentation, ensuring integration between business and technology recovery.
- Executive summary development: Weaver developed an executive-level summary presenting an enterprise-wide view of the program and highlighting opportunities for improvement.
The Deliverables
Weaver delivered a comprehensive set of business continuity artifacts to strengthen the client’s resilience and governance. Key deliverables included standardized business continuity plans for priority departments, an application and IT criticality listing that aligned with business processes, documented recovery assumptions and dependencies. We also developed an executive summary for internal leadership and external stakeholders, providing clear visibility into continuity preparedness.
Together, these deliverables helped improve organizational readiness, enhance cross-functional coordination during disruptions and establish a scalable foundation for ongoing business continuity maturity.
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