The Secrets of Your Dark Data | Podcast

Your organization is sitting on a goldmine of hidden data — but are you using it? In this episode of Weaver: Beyond the Numbers, Morgan Page explores what dark data is, how to access it and how companies can turn hidden insights into measurable business value.

Key Points:

• Dark data refers to unseen system-generated information that supports transactions.
• Businesses underutilize dark data, missing key opportunities for efficiency and fraud detection.
• Collaboration with IT is critical to accessing and interpreting dark data correctly.

Dark data is the wealth of information that applications require to perform transactions but remain invisible to ordinary users. Despite its potential value, this information often gets excluded from analytical considerations due to complexities involved in its extraction and interpretation. However, with strategic methods, you can bring it back into the light and leverage it for better decision-making.

When standard reports fail to offer the depth of insight you need, it’s time to dig deeper. Reach out to your IT department. They have the tools and skillsets to access this dark data stored in the back end of your Structured Query Language (SQL) applications. By doing so, you can discover transaction linkages, shedding new light on your business processes and opening the door to a range of untapped benefits. “Your systems know more than they show you. Unlocking dark data can drive efficiency, accountability and business insight,” explains Morgan.

Dark data is an underutilized goldmine of information, housing the key to augmenting your organization’s analytics, enhancing decision making and streamlining processes. Navigating its complexities successfully could equip you with the tools to drive your business performance and growth.

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