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Ext. PublicationLost in Translation: From Pain Points to Product Fixes | Podcast
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Is your business struggling to translate its needs into successful tech implementations? In this episode of Weaver: Beyond the Numbers, Morgan Page tackles the critical issue of communication breakdowns between businesses and developers, often a major cause of project failures. Morgan decodes these complexities and helps turn business headaches into efficient tech solutions.
Key Points:
- Understand the importance of bridging the gap between business requirements and tech specifications for successful project outcomes
- Learn from real-world examples and discover how precise functional criteria design can prevent failures
- Explore the essential role of functional design experts in aligning your technological resources with business needs
Morgan dives into the critical concept of translating business requirements into precise technical specifications. Without accurate translation, he explains, even a well-defined project can falter, as demonstrated by the Healthcare.gov case, where millions of users faced access issues due to poor implementation. The discussion highlights the need for a strong prework process that details functional criteria well before any implementation begins.
He then explains how the functional design role serves as a crucial bridge between business teams and technical architects. By grounding business goals in how systems actually operate, this technologist helps ensure requirements are translated accurately before development begins. “You want someone with a foundation in technology, not necessarily a developer, but a technologist who understands how technology is used and operated,” he notes, emphasizing the importance of having the right resource in place.
Another standout example Morgan shares is Slack, a communication tool that originally started as a game company. During development, the team spent significant time defining where their communication breakdowns were occurring, ultimately creating an internal tool that worked better than the game itself. By focusing on the functional problem rather than the product they thought they were building, Slack unearthed a solution that revolutionized workplace communication.
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