The Evolution of Investor Relations in Alternative Investments | Podcast
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Location Cubed
A proven investment track record is no longer sufficient to guarantee capital-raising success in a rapidly changing real estate market. In this episode of Weaver: Beyond the Numbers, Location Cubed, hosts Howard Altshuler and Aaron Grisz sit down with Laura Oslick, CEO and founder of Stella Polare Advisors, to discuss the operational and strategic shifts helping managers stand out and scale.
Key Points:
- Managers must level up their operations to institutional standards to successfully raise capital from sophisticated sources.
- Effective capital raising depends on aligning messaging, reporting and structures with the specific investor audience being targeted.
- Moving beyond friends-and-family capital demands greater clarity, credibility and confidence to earn investor trust in a challenging market.
Capital raising has become increasingly challenging, including for managers with strong investment track records. Laura emphasized that “Capital raising is really, really hard right now, and it has been for several years.” Moving beyond “friends and family” capital to retail, high-net-worth or institutional investors requires much more than incremental improvements. Instead, it demands a higher level of operational discipline, professionalism and consistency across the organization.
Many emerging managers excel at identifying and executing deals but often underestimate the expectations of sophisticated investors. Laura cautions against trying to “wing it” at the institutional level, explaining that being “investor ready” means aligning messaging, reporting and investor communications with the type of capital being pursued. Clear positioning, credible materials and the right capital structure all play a critical role in earning trust and standing out in a crowded fundraising environment.
Looking ahead, the conversation also touches on how strategy and mindset can differentiate managers in today’s market. Using affordable and attainable housing as an example, Laura and the hosts discuss how certain asset classes reward operators who pair operational excellence with a service-oriented approach. Howard sums up that this approach creates opportunities to “do well by doing good,” offering a compelling lens for managers thinking about long-term growth and impact.
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